LoveYourLarder, which wants to be the UK "Etsy for foodies", has launched a revenue share scheme for publishers so that they can earn money by linking to relevant products, thus supporting the smaller independent food producers that the company works with. Soft-launched in late 2010, LoveYourLarder can perhaps be best thought of as an online version of a farmer's market, enabling foodies to discover and buy hard-to-find ingredients or "artisan" food and drink from independent producers in the UK. Hence the reference to
Etsy.
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