Business Innovation In Practice: Why A Fair Price Isn't Always The ...

on June 1, 2012 by Nikos Chatzis in Business, News, Comments (0)

By Seth Godin

• If you build your business around being the lowest-cost provider, that?s all you?ve got. Everything you do has to be a race in that direction, because if you veer toward anything else (service, workforce, impact, design, etc.) then a competitor with a more single-minded focus will sell your commodity cheaper than you.

• Cheapest price is the refuge for the marketer with no ideas left or no guts to implement the ideas she has.

Fair Price Vs. Lowest Price? / Business

• Everyone needs to sell at a fair price. But unless you?ve found a commodity that must remain a commodity, a fair price is not always the lowest price. Not when you understand that price is just one of the many tools available.
• A short version of this riff: The low-price leader really doesn?t need someone with your skills. / Business /

Tags: Business Innovation, Low Price, Price, Seth Godin

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