NEW YORK - Univision, the highest-rated Spanish-language network in the U.S., will early next year debut fitness and weight loss reality series Si Se Puede (It?s Possible) from The Biggest Loser creator Dave Broome and Emilio Estefan.
The weekly primetime competition show, described by the network as "geared towards Hispanic families who wish to lose weight and change their lives for the better," will showcase entertainment and sports personalities. It will be co-produced by Estefan Film and Television Productions and Broome?s 25/7 Productions, with production kicking off in L.A. in October.
The series will launch on Univision in January with online and mobile tie-ins.
The show joins a slew of new programming already announced for the coming season, which Univision Communications executives formally unveiled at their upfront presentation here Thursday afternoon.
"Si Se Puede is another example of the powerful, exclusive entertainment programming Univision brings to Hispanic America,? said Cesar Conde, president of Univision Networks. ?This program featuring real life challenges will connect and entertain families like never before.?
The show will feature three to four families taking on various challenges, a panel of judges and a team of trainers and nutritionists.
"Exclusive elements of the program will be cross-integrated on Univision?s entertainment programs," the network said without providing specifics.
Univision also said the challenges on the show will include outdoor activities that will integrate outside audiences for an interactive experience.
A dedicated Web site will feature exclusive footage not seen on TV, contestant bios, weekly recaps and episodes on demand. Fans will also be able to follow a fitness regime with recipes and nutrition and exercise tips.
Via mobile devices, users will be able to vote for their favorite contestant, watch full episodes and receive text alerts for the latest on the program.
?I?m thrilled to be making this ground-breaking series with Univision, that will not only be fun and entertaining, but will also be motivational and hopefully inspire millions of people around the world,? said Broome.
?I?m proud to partner with Univision and Dave Broome to produce television that will promote healthier and happier families especially at a time when obesity amongst Latinos is at an all time high,? said Estefan.
The deal for the show was brokered by WME.
Email: Georg.Szalai@thr.com
Twitter: @georgszalai
Source: http://feedproxy.google.com/~r/thr/television/~3/FJXW0Z8iBlo/univision-adds-weight-loss-show-190318
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